It’s day 2 of the Inbound Marketing Summit (#IMS10) here at Gillette Stadium in beautiful Foxboro, MA and we’re getting ready to wrap up today’s events in a few short hours. After two full days, approximately 20 hours of digital marketing and social media education and awareness, I thought it best to give a quick recap of my takeaways from the event.
John Jantsch, author of “The Referral Engine” and “Duct Tape Marketing”: There is no more B2B or B2C, it is now O2O, fusing online and offline.
David Meerman Scott, author of “Real-Time Marketing & PR”: Social media is only a tool, real-time is a mindset.
Tom Webster: The number of people that check their social media sites more than once a day has more than doubled – 18M in 2009 to 39M in 2010. Also, if you only measure the effects and shares on Twitter, than you are only measuring if you’re good at Twitter. Same applies to Facebook.
Gail Goodman: Not all of your customers will engage, and that’s ok! You are far better off with a small, highly engaged audience than a large, casual following.
Chris Brogan: “Place” in the 4Ps of the Marketing Mix is being redefined.
David Meerman Scott & Brian Halligan: Many entrepreneurs look conventional wisdom in the eye and go in a different direction.
Valerie Maltoni: “Tutto il mondo e’paese” – Timing and influence have a relationship.
Scott Stratten: Online networking is not a replacement for offline networking…its an enhancement.
… More to come folks. For now, its time to pay attention!
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Thanks for taking the time to comment on my blog post on IMS. I liked the point you referenced from Gail Goodman and I have been commenting on the crappiness of metrics like 'follower count' for a while because from a B2B perspective, these networks are 100% about engagement.
Here's a post on quality vs. quantity in online relationships. I hope you enjoy and look forward to continuing our dialogue.
Regards, @justincambria
Thanks Justin, I agree. Its all about engagement. And like Scott Stratten said, asking for the ROI of social media is like asking what the ROI is on your regular conversations. If you believe business is built on relationships then you make building them your business! ~Kaitlyn @Berry_Insurance
[...] Wrap Up: Part 1 [...]
You can read Part 2 of our wrap up at: http://www.mainsurancejuice.com/2010/10/inbound-m...
[...] media is only a tool, real-time is a mindset. I know, I harped on this in my first recap, but it’s so true. David Meerman-Scott, author of “Real-Time Marketing & PR” said it best [...]